Why Localization is Important

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The last thing you want a users saying after they download your app is, “It’s all Greek to me.” Localizing not only the app itself, but also your title and app description is very important. Are you familiar with keywords used in even other English speaking countries? You may be surprised just how different they [...]

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Just for fun…

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Just for fun, here’s a video of our youngest sleeping and eating.

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A Case Study and a Series of Unfortunate Events

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It’s been a crazy week and a half in the Camacho universe. Listen in to find out why! We chat again about basics for getting media coverage, a case study involving app categories and free vs paid category listings. Also included, exciting foley from my kids and even a crazy exclamation in the background. If [...]

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Market Research Basics for App Developers

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Ever wanted to skip the crucial step of market research? Does it seem overwhelming to you? Today on the podcast we talk about easy steps you can take to ensure that your product is or will be the best it can be in the hands of the end user. Even if you don’t have and [...]

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Facebook Mobile App Install Ads

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If you’re an app developer who likes to dip your foot in the advertising space every now and then, I’m sure you are rejoicing at the face that Facebook has finally taken app install ads out of Beta and it’s now available to all. Jump on it now! Here’s the link to get started: https://developers.facebook.com/docs/concepts/mobile-ads/. [...]

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Facebook Mobile Ads (Power Editor) Tutorial

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Ever been frustrated with the lack of mobile ad options on Facebook? The good news is that they are working on a mobile ad platform that should be a stellar option for us all soon, but for now we’re stuck with Sponsored Stories. This is a tutorial that will walk you through how to create [...]

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Interview with Russell Ivanovic of Shifty Jelly

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“And the app store App Nanny Underground Award for most creative app store update log goes to….Shifty Jelly!” If you’re sick of hearing my voice on the podcast, you’ll love this week’s episode because it features an interview with a developer I admire for their great marketing savvy. Rejoice! I’m not the one doing all [...]

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